In this Guide, you'll find:
Business-focused database with coverage of marketing, management, information technology, operations, human resources, accounting, finance, and economics. Contains scholarly journals, trade publications, and news/magazine sources.
Provides business and industry content such as market share reports, SWOT analyses, corporate chronologies and company histories, and articles from academic, trade, and news publications.
Provides full-text coverage of all business disciplines including accounting, economics, finance, marketing, and management through nearly 4,000 leading business and trade publications.
Reference sources are a great starting point for research. Reference sources typically provide definitions, give topic overviews, and explain theories. They can also point to additional readings and scholarship. Examples of reference sources include: dictionaries, encyclopedias, handbooks, guidebooks, manuals, and textbooks.
Scroll through the reference books below using the small arrows on the left and right.
